Prescription Drug Initiative
Teen Tobacco Use Prevention and Cessation Initiative
Medication Assistance Program
Obesity Initiative
Health Disparities Initiative
General Grants

Funding Priorities

FIT TOGETHER NC (Obesity Initiative)

BCBSNC has committed $3 million for a public service advertising campaign, called Fit Together NC, to address the problem of obesity from a community perspective by encouraging individuals to take action to improve not only their own personal choices on nutrition and physical activity, but also to participate in creating local environments that support healthy lifestyles. HWTF has committed $1.5 million toward development of tools to implement these individual and community changes that will be offered on a Web site currently under development. It will include:

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